Enterprising 50 companies

I was exposed to terms such as PDS, ISO and E50 while working at Mass Power. And being a management major, i'm interested in such things. And there's a new thing that i look out for when reading newspapers.... Business news.

Yesterday, while flipping the newspaper... the chinese one, i came across the E50 results (do u call that result?)

Anyway, i want to educate all the friends out there regarding to the top Enterprising 50 companies. It's quite a surprising result... for a first time seeing such thingy. Hopefully next year's one, MP will be one of it... :)

Top 50 Enterprising Organizations/Companies:

1) APS Asset Management Pte Ltd
2) LIPICO Technologies Pte Ltd
3) Wee Tiong (S) Pte Ltd
4) Franklin Offshore International Pte Ltd
5) Orient Express Lines (Singapore) Pte Ltd
6) Plant Engineering Construction Pte Ltd
7) Kim Ann Engineering Pte Ltd
8) Hin Hin Management and Holdings Pte Ltd
9) Farlin Timbers Pte Ltd
10) Eng Tic Achieve Pte Ltd
11) Globamatrix Holdings Pte Ltd
12) Astralink Technology Pte Ltd
13) Tritech Engineering and Testing (Singapore) Pte Ltd
14) Tru-Marine Pte Ltd
15) Asia Polyurethane Manufacturing Pte Ltd
16) Kou Fu Pte Ltd
17) iWOW Technology Pte Ltd
18) Delta Exports
19) Genovate Solutions Pte Ltd
20) GMP Recruitment Services (S) Pte Ltd
21) Zicom Holdings Pte Ltd
22) Jian Huang Construction Co Pte Ltd
23) Sitra Holdings (International) Pte Ltd
24) Gracezone Marketing Pte Ltd
25) TAKA Jewellery Pte Ltd
26) Knight Auto Precision Engineering Pte Ltd
27) Lian Bee Metal Pte Ltd
28) Star Furniture Industries Pte Ltd
29) Press Automation Technology Pte Ltd
30) Linkers (Far East) Pte Ltd
31) Oceantrade Foods Pte Ltd
32) Teambuild Construction Pte Ltd
33) Powersource International Pte Ltd
34) atea Environmental Technology Pte Ltd
35) Centriforce Instruments Pte Ltd
36) Xin Ming Hua Pte Ltd
37) Ebel Industries Pte Ltd
38) L.D Waxson (S) Pte Ltd
39) Silicon Applicaiton Pte Ltd
40) Acumen Engineering Pte Ltd
41) Binter & Co Pte Ltd
42) Synergy Shipping Pte Ltd
43) The Stansfield Group Pte Ltd
44) Waxer Technologies Pte Ltd
45) Ma Kuang Chinese Medicine & Research Centre Pte Ltd
46) Kiddy Palace Pte Ltd
47) S & I Systems Pte Ltd
48) Pin Corporation Pte Ltd
49) Keong Hong Construction Pte Ltd
50) AceCom Technologies Pte Ltd

Hmmm, i noticed something interesting.... The Engineering and Technology sector has quite a bit, IT is a few, prominent ones in the various industries that i see is GMP Recruit, Kou Fu, Kiddy Palace, Stansfield, TAKA Jewellery. But does this mean that they are hold the biggest pie in their various industries?

Let's see who are their contenders for next year's E50.......

GMP Recruit: They are up against 3 other big competitors in the recruitment market, which is Kelly Svcs (Formerly Business Trends), Recruit Express, and Adecco. But does it mean that GMP is the market leader in recruitment, since it being a real big market for it? Not to forget the smaller recruitment companies to vie for this humongous pie. GMP is not that strong in its branding. Recruit Express is very agressive, or should i say, overly agreesive? Adecco seems to be more aggressive in Malaysia than Singapore. I base them on the way they post their ads. GMP is pretty quiet, i must say.

Kou Fu : They are up against Kopitiam Holdings, Select Food, Banquet, NTUC Food fare.... basically all the foodcourt management holdings. I think it's a relatively new company. As compared to Kopitiam Holdings, they are not that big. Look at Kopitiam, they have their niche with the Kopitiam card and they are found in various places. It's quite good for their distribution, i must say....... Is Banquet part of Kopitiam? They seem to be very near Kopitiam, esp in shopping malls. Can't miss them together.

Kiddy Palace : Well, Singapore market isn't that saturated in terms of toddlers and kids. They are against Toy'S'Rus which is kinda an Internationl brand. Kiddy Palace lacks in the branding thingy. When people think about Toys, they sure think about Toy's'Rus rather than Kiddy.... Kiddy is more of a departmental store. I feel that they are selling their stuff, but they dont' have a Unique Selling product..... Whereas Toy'S'Rus focus mainly on toys....

Stansfield : They are up against the various PEOs in Singapore. They include Informatics Group, MDIS.... yah, that's the 2 prominent ones that i could think of (in terms of branding and media advertising). Stansfield has just coming up in the recent 5-10 years. In Terms of branding, Informatics win hands-down, with their branding. When we think Informatics, we think IT Courses. Stansfield is the UOL-education provider as far as i know. MDIS is strong in their marekting and advertising, but just that they have not establish their Unique Selling Point that makes them stand out.

TAKA Jewellery: They are up against quite a few comptetitors, namely SOO KEE (Stephanie Sun's endorsing), Aspial-Lee Hwa, Poh Heng, Tian Poh and that company that Fiona Xie and Joanne Peh is endorsing (refresh my memory pls). To be fair, i think TAKA did quite well, because i have to admit that TAKA'S crowd is pretty different from that of the rest. This is based on their price ranges as compared to the rest. Those that uses celebs to endorse their products tend to more well-known. Maybe they can try that, to boost their branding. But overall, i feel that all these big companies are generalizing on their jewellery. Poh Heng for one, to me, it's pretty traditional, and attract the older crowd.

Looking at things, i must say all of these organizations has a lot to work on. Being enterprising is not about just sprouting retail outlets everywhere. Beware of overcrowding (one typical example is Cheer's 24/7 competitor). It's about expanding smartly, and foreseeing what can happen, and being able to react to business situations and making sure it earns.


*** all comments on this entry is purely based on my own feeling, it does not stem from any publication, therefore i don't see the need to reference. Entry of this blog is not meant to insult any parties that has been highlighted, as i know that i'm not a marketing practioneer, i'm just purely a marketing major who's analyzing for the sake of understanding the situations that i see it. ***