Have u seen this before? Somewhere at the bus-stop near your house/workplace?
Like most people who browse briefly on ads, i will think that they are promoting sweets or boxes of nice things and technology. First look on the colorful covers, i'd be inclined to think that the closest thing i can think of is the cover for laptops. Those that u can buy and paste on the top of your laptops.
When my eyes browse more in detail to the ad that i realized, that they are CONDOMS! (-_-)''
For a product that is for obscene certain physical intimacy, i must say that their marketing efforts are pretty impressive. Why do i say that?
- They don't carry a brand that's known for this, so there's a certain level of unknown that pulls ppl to want to know what exactly it is.
- Unlike Durex, they are a relatively new brand, they can create an image of
Eroticcreativity to obtain a share of the market, dominated by the Infamous brand. - Interesting packaging, striving to impact the market, against the Biggest shareholder and a few bigger ones, with uninteresting bus-stop ads that's quite straight forward, and yet dull (Yes, i mean the one with 2 condoms wrapping up both ends of the banana (poor fruit) - sorry i don't remember the brand)
- Succeed in getting people to take a look at the interesting and colorful ad, and not knowing that they are for condoms, until they take a closer look, which most people do. They have to read the whole ad to know what it is.
I must say, that it's an impressive ad, because it does not sound erotic, and people have to stop and think a while about the word Love Box, before coming to realization what it is promoting.
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Disclaimer: I do not promote erotic products. This entry is solely about me putting on my marketing mind and penning down what i see with my mind. No doubt, the patterns are nice; think they will look good as patterns for my laptop cover ;)
Seeing this near my house, is so wrong.... Salah crowd la.
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