Evolution of Mocca Ads

Remember this ad?

And And and this?



I'm sure u do remember them. They are the catchy ads of Mocca.com, the search engine powered by MediaCorp Technology. Not forgetting this attention-grabbing ad (Check out my matching-green pipes!). Gross!!

However, these ads does bring people to know what Mocca.com is, but it does not really bring out what Mocca.com really is - A search engine for products. 

Mocca.com is up against quite alot of strong contenters [and presumely could not make a bang against them]:

(all in my opinion, it doesn't represent any other persons)

- ST 701 = This is really strong, thouigh it's new, the job portals are really good and can give the 2 superb-huge job placement portals a run for their money.

- Yahoo! Singapore = I don't have to say much. They run their own auctions, and their free webmail spaces are increasing and getting friendlier with every update.

(Now, i'm comparing only the Singapore products search engines, therefore Google is not in my list)

For the past 3 -4 weeks, Mocca.com came back on our screens, with a new set of TVCs that has depict what they want, BETTER! (though it still come with slapstick humor)

Looking for a car

Travelling with the 'sweetheart'

Last year's ads positioned it to be like a buy and sell website. But this year's ad, positioned it to be helping those surfing on Mocca to LOOK for what they want. Be it figuring out between having a topless car or convertible, or a travel package that involve your beloved pet, and (absent here), finding the best plastic surgeon, i see that Mocca has re-positioned itself to be what people are looking for in them.

And to give a thumbs up to its marketing effort, it has a bald-but-clever-looking guru and a lingo that is hard to miss:

THIS I KNOW, BUT NOW, THIS YOU KNOW!!

On a final touch, the interface looks much easier on the eye that on the previous one, which was overly cluttered. 

To be a guru of what u want to be, just click HERE to start your way to becoming one!